Digital campaign : Mission Fit India 120-day fitness festival
Shri Ram Shaw /Manisha Sharma
Newswave @ New Delhi/Mumbai
Mission Fit India, India’s 120-day fitness festival, organized the country’s biggest live interaction session on fitness – Jio Fitness Hour. Veteran Bollywood actor and face of the campaign, Suniel Shetty, along with his team of experts were a part of the session. Mission Fit India was conceptualized by Fever FM and FTC in partnership with Patanjali and MY FM is the programme partners.
Jio Fitness Hour is being powered by telecommunication and mobile internet giants Reliance Jio. Jio Cinema and Jio Music are MFI’s Entertainment partners along with DTH behemoth TATA Sky and Saavn, IIL foundation is the Green Partner of MFI.
The live session took place in Mumbai and was broadcasted Live across Jio Centres present in the 43 cities under Mission Fit India’s ambit, simultaneously. Some of these cities include major metropolitan-hubs like Delhi, Hyderabad, Banglore, Chennai, Jaipur, and Kolkata, to name a few.
“I am enthralled to be a part of #MissionFitIndia and their mission to spread fitness across a nation as big as ours. The Jio Fitness Hour session was truly an amazing experience for my team and I. To be able to connect with so many people and motivate them to become fitter and healthier was a great experience. This monumental session was the first time anyone did such a thing in the fitness industry.” Suniel Shetty said.
20-25 people from each city
Jio Fitness Hour is a colossal step taken by Mission Fit India to promote health and fitness, and make professional guidance available to every last person. The Mission Fit India team selected 20-25 people from each city through a competition conducted via digital, radio and print media which includes few buddies as well for Mission Fit India next phase.
Mission Fit India is India’s largest health campaign run by Fever FM, FTC and My FM in partnership with Patanjali to generate awareness and motivate people to get fit all over India. This is a 120 days long radio as well as a Digital campaign which will be reaching out to people in more than 43 cities. The campaign is simplifying fitness for every citizen of this country by answering the public’s questions and providing correct guidance from a team of experts.